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There are no shortage of initiatives throughout the European Union to support green vehicle technologies and sustainable fuels for road transport. But the vision of a market where low-carbon cars and fuels dominate continues to fade into the distant future. Despite more than a decade of support from many EU governments and intensive R&D by industry, “green cars” that significantly lower greenhouse gas emissions represent less than one per cent of total vehicle sales in the EU. The technology race is taking longer than expected, and the policy options are limited.