22 Feb 2011   |   News

Mobile Tag announces €6.6M capital increase

Mobile Tag, leader in 2D and 1D barcode marketing solutions, is announcing that it has successfully raised a new round of financing of €6.6M

The new funding round was led by S.E.B. Ventures (Skandinaviska Enskilda Banken Venture Capital) alongside the company’s historic venture investors, XAnge Private Equity and Alven Capital. This capital raise will allow Mobile Tag to strengthen its position in the US market as well as further consolidate its European position and develop both its range of marketing services as well as its sales teams. 

Founded in 2006 by Domenico Surace, Mobile Tag employs 55 people in France and the USA.

Mobile Tag develops mobile marketing solutions allowing access to digital content using a mobile handset to scan 2D barcodes (QR-codes, Datamatrix, Flashcode, Fotokody),  1D barcodes found on packaging (EAN, UPC), as well as via NFC tags.

Mobile Tag also offers solutions providing ‘Quick Access’ to mobile content - generating and increasing mobile phone usage. Mobile Tag’s packaged solutions simplify the creation and management of mobile marketing campaigns and can deliver access and usage statistics via an accurate and high-performance CRM system. 

Companies, advertisers, brands and agencies alike are attracted to these direct marketing tools which allow a superior level of interaction with prospects or clients.

There is excellent potential for growth in mobile marketing - key advertisers are present in this buoyant market.  Mobile Tag’s solutions are adapted to businesses of all sizes, from top advertisers to independent retailers.

“We are convinced that this fundraising operation will affirm Mobile Tag’s position as a leader and increase both its commercial and technical influence,” concluded Domenico Surace, CEO Mobile Tag.

"We’re delighted to make this investment in Mobile Tag and believe MobileTag’s technology and above all, its management platform, will be very attractive for operators, advertisers and direct marketers. We’re looking forward to helping this company achieve its international aspirations." Frank Kelcz, SEB's appointed board-member for MobileTag. 

“Since its inception, Mobile Tag has innovated in the emerging field of Mobile marketing services. We look forward to seeing Mobile Tag’s evolution as it continues to develop new ways for brands, retailers and consumers to interact using mobile technology,” adds Nicolas Rose, Partner at XAnge Private Equity.

Nicolas Celier, Partner at Alven Capital, states:  “In 2008 we had already backed this innovative concept. Given Mobile Tag’s results and its development of Flashcodes, we had no hesitation in renewing our commitment”.

Never miss an update from Science|Business:   Newsletter sign-up