What a kick: Empowering Europe’s creative and cultural industries and sectors

The COVID-19 crisis had a significant impact on the cultural and creative sectors and industries. In fact, they are among the hardest hit by the pandemic, with a loss of 31% of their activity in 2020 alone. By contrast, the EU and member states acknowledged the high potential growth in the field, allocating €2.4 billion to Horizon Europe’s Cluster 2 on Culture, Creativity and Inclusive Society and €2.5 billion to Creative Europe framework programme.
As Creative and Cultural Sectors and Industries (CCSI) are rising on the EU political agenda, participants in this workshop discussed how research and innovation can contribute to the economic recovery of these sectors, and how CCSI can become a model of synergies between technological, competitiveness and societal objectives of the EU.
Results and conclusions of the workshop will serve as input to the preparatory work of the European Institute of Innovation and Technology (EIT), leading to the launch of the call for a new EIT Knowledge and Innovation Community (KIC) for the Cultural and Creative Sectors and Industries.