A new focus on circularity in fashion is to be delivered in collaboration with EIT Culture and Creativity
Photo credits: Andrey Khokhlov / BigStock
The EU’s New European Bauhaus initiative is to develop a new line of activity helping the fashion industry transition towards more circular and regenerative practices. Support will be provided in the form of training for company personnel, and in some cases guidance on implementing road maps for making clothing manufacture more circular and sustainable.
This will be delivered under a newly announced collaboration with the European Institute of Innovation and Technology (EIT) Culture and Creativity community. According to Ambra Trotto, the EIT community’s director for transformation, the aim is to help people in the fashion industry “make sense of the complexity” of adopting more circular methods.
More broadly, EIT Culture and Creativity will help find ways for the New European Bauhaus to communicate its impact, something the initiative has struggled with in the past.
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