WeSustain GmbH, set up by former employees of software giant SAP AG to develop applications for companies to monitor sustainability levels and policies, has raised start-up funding from the public High-Tech Gründerfonds. This will support development of the first software release and launch of the product.
Attaining sustainability and communicating that this is the case is becoming an increasingly strategic competitive factor for companies in all sectors. It increasingly influences how companies are valued on the capital markets, how they are perceived by their customers, and there is also related to their corresponding risk potential.
As a result, in recent years, sustainability reporting has established itself as an adjunct to financial reporting. Performance indicators such as the carbon footprint, data security, equal opportunity policies, working conditions in the supply chain and plant operating safety, are areas of concern for sustainability departments that have been set up in all major companies.
WeSustain aims to underpin sustainability reporting with cloud-based software for systematic and integrated management.
Investment director of High-Tech Gründerfonds, Clemens von Bergmann, said sustainability offers significant growth potential and is at the very top of many CEOs’ agendas. “Companies in all sectors will in the years ahead be introducing systematic sustainability management.”WeSustain’s founders are Manfred Heil, Andre Borngräber and Michael Corty, “We aim to emulate SAP, whose roots are of course also in reporting. At the same time, we will use the latest architecture and delivery concepts to provide our customers with genuine added value,” Heil says.