Energy-efficient liquid crystal display system for advertising

Licensing opportunity

Researchers at Strathclyde University in the UK have developed a new reflective bistable liquid crystal technology that requires constant power only to change an image, not to maintain it. This means there are huge power savings with advertisements that remain static for many minutes. In addition, the display is reflective, meaning there is no need for the backlighting that consumes much of the power of a traditional display.

The new liquid crystal displays are also easier to read in direct sunlight. The display can be powered by solar energy, allowing it to operate independently of a fixed electricity source. The standard and scalable manufacturing process incorporates flexible robust plastic components.

The displays are low cost since standard materials and simple manufacturing methods are used. Possible applications include, large screen advertising displays, mobile phones, laptop PCs, electronic paper, smart cards and disposable displays

The technology is protected by a patent and is being developed with support from Scottish Enterprise’s Proof of Concept Fund. The university is looking for partners who are interested in developing, licensing or exploiting this technology.