Development opportunity
Cambridge Consultants, a product design and development consultancy, is running the Innovation Insights road show, a series of free events around the UK to demonstrate how companies can buck the trend in a recession and translate innovation into profit.
In the current economic climate, the temptation is to reduce investment in R&D activity to conserve cash. Cambridge Consultants’ says that its experience suggests that R&D expenditure is not discretionary, and by cutting it in a downturn a company risks losing market share to more innovative competitors. Smart businesses, they say, are viewing the current downturn as an opportunity for growth, optimising operations and investing in new product development.
The events feature a range of seminars, technology demonstrations and one-to-one consultation sessions, enabling companies to share best practice in technology development and innovation, and to benefit from Cambridge Consultants’ experience of developing products for the medical technology, wireless, consumer, security, transport and cleantech industries.
Eric Wilkinson, Head of Product Development at Cambridge Consultants, said, “As marketing and development budgets are tightened, many businesses are struggling to find ways of differentiating themselves from their competitors, and therefore risk losing market share.”
“The most effective way to protect and grow both market share and profitability is to innovate, and then get to market fast.”
The Innovation Insights events will be held in London on 2 June, Newbury on 9 June and Manchester on 16 June.
More information can be found at the event website: www.innovationinsights.co.uk/
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