What started as a spin-off of the UvA's Informatics Institute is now a successfully developed technology that is ready for the global market. Sightcorp, specialist in the field of digital out-of-home artificial intelligence, has been acquired by the American company Raydiant. The company takes over Sightcorp's team, company name and technology.
The company Sightcorp was founded by Professor of Computer Vision Theo Gevers and researcher Roberto Valenti as a spin-off of the University of Amsterdam. The aim of the spin-off company was to transform research in the field of computer vision and deep learning into commercial and usable software to provide customers personalized insights into consumer behavior. The technology enables media owners to provide advertisers and media buyers with meaningful audience insights and data visualizations based on anonymous live analytics. Sightcorp's product and its related academic research have received a lot of academic and commercial attention and appreciation from around the world in recent years.
The American company Raydiant takes over sightcorp's team, company name and technology. Raydiant is an in-location experience management platform for major international brands in retail, e-commerce, restaurants and more. With the acquisition, the company aims to deliver dynamic, optimized content on screens with the technology of Sightcorp, powered by real-time insights with audience and performance data. "We are thrilled to add Sightcorp’s unmatched technology into our product offerings to more deeply serve the evolving needs of brands, customers, and employees worldwide," said Bobby Marhamat, CEO of Raydiant.
With the acquisition, Sightcorp is ready for the worldwide market. Founder Theo Gevers: ' The years of its founding, technical development and commercialization have been inspiring, fun and challenging. You can only do this with a fantastic technical team. I would like to thank everyone for the inspiring collaboration and I wish Raydiant every success in further developing the technology and bringing the product to market on a global scale."
This article was first published on 20 January by University of Amsterdam.
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