A Science|Business audio podcast, supported by the ATTRACT project
As Europe strives to advance in global tech markets, where will it get the hot new talent, the young entrepreneurs to lead the charge?
The answer, one group of educators thinks, is to bring business, marketing and other students together, direct and hands-on, with new technologies – and give them a taste of real-world entrepreneurship. Their EU-funded research project, ATTRACT, is putting that notion to the test, bringing students from across Europe to big research infrastructures like CERN and ESRF to touch and feel “deep tech” innovations – and help devise routes to market for them.
This short Science|Business audio podcast features an interview with Jonathan Wareham, professor at ESADE Business School, a partner in ATTRACT and its Academy.
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