SETsquared supported company Fitronics Ltd acquired by Canadian software conglomerate

The SETsquared partnership has announced that one of the companies it has supported, Fitronics, has completed a successful sale of the business.

Based in Bath, Fitronics Ltd is a leading supplier to customers for the leisure industry, and provides solutions, processes and training packages to improve customer experience and loyalty. It has 400 customers around the world, including Fitness First, Holmes Place and Reebok Sports Club.

The company was started by Alister Rollins in his final year of a Mech Eng degree at the University of Bath. SETsquared provided mentoring, financial support and offices for the company at its Business Acceleration Centre in Bath.

In 2002, when Rollins was only 20, the company won the SETsquared business plan competition prize of £5,000. Since then, it has attracted funds from the University Enterprise Development Fund, bank funding and investment from the Sulis Seedcorn Fund. It also attended SETsquared’s annual Investment Showcase event, which provides a platform for early-stage businesses to meet potential investors.

“Without the support from SETsquared and the University of Bath’s Innovation Centre, we would not have been able to grow so quickly and profitably,” said Alister Rollins, Founder of Fitronics.

Simon Bond, Centre Director at SETsquared, said: “I’m delighted that Alister and his team have been so successful, and this profitable exit for a start-up is testament to the ability of SETsquared and the University of Bath to help early-stage businesses develop and grow.”

SETsquared is the enterprise collaboration between five universities: Bath, Bristol, Exeter, Southampton and Surrey. It supports new businesses – both university spin-outs and from the wider community – through its business incubation and acceleration centres, as well as supporting student entrepreneurship. Over the last five years, it has supported around 650 companies and raised nearly £0.75bn in capital.