Royal Free spin-out acquired by Hearst

Spin-out acquired

The Map of Medicine, a provider of evidence-based health care information has been acquired by one of the US largest media companies, the Hearst Corporation, for an undisclosed amount.

Map of Medicine was founded in 2000 at London’s Royal Free Hospital by Owen Epstein and Mike Stein. It has grown to become a leading provider of evidence-based health-care resources.

The company provides health practitioners with clinical information on a range of medical issues, and is accessible from anywhere via a Web browser. The Map is at the core of the UK National Health Service (NHS) modernisation programme, Connecting for Health.

The Map provides clinical information visualised from the perspective of 392 patient pathways. The company is working with a range of NHS agencies to use the Map for communicating of national rules and regulatory requirements.

Map of Medicine will be managed from London as a separate operating unit of Hearst Business Media. Combined with Zynx, Hearst’s evidence-based data system for the health care industry in the US, and First DataBank, a supplier or drug-related clinical decision support, it builds Hearst’s position in the healthcare information market.