Russo, founder and Director of the Strascheg Institute for Innovation and Entrepreneurship at the European Business School, Frankfurt, Germany, has carried out research in innovation management, corporate entrepreneurship and growth management. He has also held senior positions within banking and technology companies and has co-founded a number of start-up companies.
Russo will share his expertise and insights on this subject at the InterTradeIreland 2010 Innovation Lecture at University College Dublin (UCD), in a talk entitled, “Corporate Entrepreneurship - the Key to Making Innovation Happen.”
Speaking in advance of the lecture Russo said, “Effective innovation is the primary source of sustainable competitive advantage in the twenty-first century. Companies are left with no choice but to innovate, otherwise they will disappear from the market. Corporate entrepreneurship is a key way to make innovation happen inside established organisations.”
He added, “It is not just about generating ideas and building prototypes but about commercialising them in the right way, and this critically important last step in a well-functioning innovation value-chain requires entrepreneurs.”
The innovation lecture is being delivered as part of the InterTradeIreland All-island Innovation Programme. This partnership involving Queen’s University Belfast, NovaUCD, which is the technology transfer arm of UCD, and the Centre for Innovation and Structural Change at Galway University, aims to promote and encourage innovation across the island of Ireland.
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