Gimv invests $3M in interactive e-mail solutions provider ActivePath

Gimv, one of the main investment companies in Europe, invests USD 3 million in a Series B financing round of ActivePath, a provider of interactive email solutions. This transaction is part of a total capital increase of USD 10 million, where Gimv invests along with new investor Battery Ventures and existing investors, including Genesis Partners. ActivePath will deploy the capital to accelerate product development and drive sales and marketing penetration in the United States and Europe.

ActivePath, founded in 2007, offers interactive email solutions. This refers to the capability to do transactions and have interactive content within the body of an email. With their unique interactive email and messaging solutions, ActivePath is one of the first companies focusing on this innovative way to use email. It becomes a secure two way communication channel. ActivePath’s technology enables organisations to communicate and interact with customers in real-time enabling customers to do transactions from within email without having to click through to the website of the organisation. The company will focus on two key markets, financial institutions (email banking and card services) and ecommerce vendors.