Live Broadcast of Q&A with EU Environment Commissioner Potočnik
Live Broadcast of Q&A with EU Environment Commissioner Potočnik

In late 2011 the Commission launched its 'Eco-Innovation Action Plan', a roadmap for new R&D funding, demonstration projects, regulations, technical standards and international cooperation. European Commissioner for Environment, Janez Potočnik, the plan's architect, will discuss how industry and universities can benefit from the plan. This live webcast took place on 26 September 2012 in Brussels.

Waste not, want not: Eco-innovation action plan targets radical shift in use of resources
Europe needs to apply its world-leading science to create a resource-efficient economy. Banning landfills could be one route to inspiring innovation, pulling in investment and changing waste into new raw materials, says Commissioner Potočnik
The EU’s Eco-Innovation Action Plan: ‘green jobs and green growth’
An analysis the EU's eco-innovation strategy in preparation of the Science|Business Q&A with EU Environment Commissioner Janez Potočnik
Europe's new long-term strategy for resource efficiency
A look at the EU's 'Roadmap to a Resource Efficient Europe' in advance of the Science|Business broadcast with Janez Potočnik, EU Environment Commissioner
15:30 Welcome coffee and registration
16:00 Welcome by His Excellency Mr. Atle Leikvoll, Norway's Ambassador to the EU
16:05 Introduction of the panel by Richard L. Hudson, CEO & Editor, Science|Business
  • Janez Potočnik, Commissioner for the Environment, European Commission
  • Edward Astle, Pro-rector (Enterprise), Imperial College London
  • David Eyton, Group Head of Technology, BP
  • Tore Land, Director Ecomagination EMEA, GE
  • John Vassallo, Vice President EU Affairs, Microsoft
16:10 The Eco-innovation Action Plan: Janez Potočnik, European Commissioner for the Environment
16:25 Panel discussion
16:50 Questions from the floor, and the internet audience
17:30 Networking reception
Janez Potočnik Janez Potočnik
Commissioner for the Environment
European Commission
Edward Astle Edward Astle
Pro Rector (Enterprise)
Imperial College London
David Eyton David Eyton
Group Head of Technology
Richard L. Hudson Richard L. Hudson
CEO & Editor
Tore Land Tore Land
Director Ecomagination EMEA
John Vassallo

John Vassallo
Vice President, EU Affairs

More information

Click here to find out more about the Eco-Innovation Action plan. You can read more about the speakers and featured guests in the special brochure.

*Download the event brochure

Hosted By

Mission of Norway to the EU

Mission of Norway to the EU
17 rue Archimède - 1000 Brussels


For questions about the live broadcast, please contact

For more information about the event please contact our events team at or call +32 (0) 2304 7577