The 42-month multimedia campaign is designed to reach a wide public of specialists and non-specialists in Europe and afar, using traditional web and social media but also more innovative narrative props, such as in-depth, beautifully-arranged interactive features written by journalists, videos, cartoons, augmented reality, and ‘popup’ displays for museums and shopping centres.
During the lifespan of the project, more than 75 storyteller events are planned in many different countries and languages, across conference halls, science and natural history museums, zoos and aquaria, universities and research organisations in Europe.
This campaign will stir interest in science, raise awareness of the ERC as a science power, build broader political and societal support for the ERC – and encourage grant applications from a new generation of researchers, especially in countries under-represented among ERC grantees.
The project is led by Science|Business, a media and communications company founded 11 years ago by some of Europe’s leading science and technology journalists and communicators. The consortium also includes organisations with strong outreach to universities, science museums, press and social media – across 37 countries in Europe and the Mediterranean. These partners are EMUNI, Ecsite, Vision2020, Ciência Viva, EIRMA, the University of Zagreb and University College Cork.